Eqo sounds like it ought to be popularizing yodelling on the web, but in fact the Vancouver, Canada-based firm allows users to take their social networks with them when they walk away from the computer. I spoke to Bill Tam, Eqo’s CEO, this week about his startup and their technology.
Eqo have created a worldwide VoIP network to create a framework for low-cost calling, and also to allow Instant Messaging (IM) clients to stay logged-on from the mobile handset. Eqo engineers have built a small application that loads onto a variety of handsets, and can log the user onto AIM, Yahoo, MSN, GoogleTalk , ICQ and Jabber. IM has been readily embraced by younger net users, many of whom use it in preference to email and to voice. However, Tam doesn’t think the appeal of Eqo is only to the young:
In fact our customers fall neatly into the age-group 19 to 35, but we do have a number of demographics within that, including the migrant markets who really value free or low-cost international calling. There are business users in the mix too, especially since we rolled out platform support for Blackberry and Windows Mobile.
The Eqo client shows a unified list of your contacts (from MSN, GTalk etc) along with their presence status, so it’s possible to see at a glance who is available, and press a button to chat with them. Like the desktop equivalents, it’s possible to have several conversations at the same time, although of course with a standard mobile phone keypad speed of typing is limited.
While social networking on the move is key element of Eqo, Tam sees low-cost calling as a key part of the strategy to build the user-base and grow the business. But is it free calling or low-cost calling? Tam:
Eqo users have the proposition that if they invite other people to become Eqo users, then those calls are free, but we also recognise that there’s an awful lot of calls that happen on landlines and mobile phones that perhaps we don’t support, and for that we do charge a nominal amount.
Unlike some of the other companies in the mobile VoIP business, Eqo do not take VoIP to the handset, but have local termination using standard GSM, then the VoIP backbone network delivers the lower-cost long-distance routing. Using GSM to the handset is part of what differentiates them from others in the mobile VoIP business today, Tam:
We all have slightly different approaches to the market: Truphone and Fring have concentrated on higher-end handsets that can take advantage of broadband wireless, whether it’s WiFi or 3G, our concentration’s really been to make this accessibility available on everyday handsets, so what we do is to oncentrate making it work on feature phones, on lower-end handsets and makign the experience so that you don’t need o be a technologist to use it, we want to make it consumable by everyday people.

The Eqo application started on Java handsets, but now embraces Windows Mobile and Symbian S60, which Tam says means support for over 400 different handset models today.In the Eqo offering, Eqo users can call to other Eqo users free-of-charge (and message free of charge), where Eqo to mobile or landline a charged at a per minute rate. Users purchase ‘Eqo credits’ that can be spent on call charges (of the order of 2 cents per minute regardless of distance) or messaging. However, in the future Tam believes that this is the basis of their own micro-payment system:
What we wanted to do was establish a credit system that would allow users to not only to transact communications, but ultimately to purchase content or other mobile elements that can be monetized.
Joining Eqo is free-of-charge, and in fact a small amount of credit is on the account at sign-up so that you can use all of the features immediately. The Eqo client can be downloaded from www.eqo.com, or via the mobile web direct to the handset at m.eqo.com.


















Handheld gadget-meisters
The .mobi domain has been established for about 18 months now, and aims to specifically address sites for the mobile web. Of course mobiles have very specific needs, in that the screen is small and data can be expensive. Data can also be slow, unless you have the latest 3G HSDPA features in your phone, and are in a coverage area. So .mobi sites should fit into the size constraints (especially screen width) and minimize the graphical content, to speed up access.


Sydney, Australia-based telephony services company 


almost as impressive inside as the Death Star, and Dave Burke of Google made a storming presentation about Android. He outlined architecture of Android, and also impressively wrote an application in front of a large, live, audience and tested it on the handset emulation software. Working in Java using the Eclipse development IDE on a Mac, he built the app in just under eight minutes. The app consisted of a simple web browser, so that you could type in a URL and see a page (this was about five minutes work), and he layered on top the ability to read a contact out of the phone directory, and display this in the browser window too.
iPhone represents such a tiny proportion even of smartphone sales? My wife, who is not a techie, quizzed me about the iPhone mania the other day, and said “but the iPhone is not the first one that can connect to the Internet!”. Of course she is correct, but I guess the genius of Apple marketing is that many people have never thought before about connecting their phone to the Internet, even though many £50 handsets can.




